本规则于2021年2月7日变更公示,于2021年2月18日正式生效
一、入驻资质细则
店铺类型 |
资质列表 |
资质要求 |
品牌旗舰店 |
1、开店主体公司登记注册文件 |
1.公司登记注册文件,包括但不仅限于商事业登记证/经营许可证/营业执照/公司注册证; |
2、开店主体公司的授权代表人声明书 |
1.授权代表人声明书请按照模板填写提交,点此下载模板; |
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3、开店主体公司的授权代表人身份证件 |
1.需提交授权代表人声明书中被授权人身份证件扫描件; |
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4、开店主体公司的海外银行开户证明或银行对账单 |
1.海外银行账户开户证明或银行对账单,需要银行出具(文件中可核实到银行名称),公司自行出具的文件不认可; |
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5、品牌发源地商标注册证书 |
1. 品牌发源地的商标注册证书或商标注册申请受理函件原件扫描件,其中提供商标注册申请受理函件的需补充提供非R标情况说明; |
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6、若开店主体公司非商标持有人,还需提供商标持有人出具的独占授权书 |
1.开店主体公司非商标持有人时,需提交由商标持有人出具给开店主体公司的独占开店授权书;若开店主体公司与商标持有公司为同一主体(名称一致),则无需提交独占开店授权书; |
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卖场旗舰店 |
1、开店主体公司登记注册文件 |
1.公司登记注册文件,包括但不仅限于商事业登记证/经营许可证/营业执照/公司注册证; |
2、开店主体公司的授权代表人声明书 |
1.授权代表人声明书请按照模板填写提交,点此下载模板; |
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3、开店主体公司的授权代表人身份证件 |
1.需提交授权代表人声明书中被授权人身份证件扫描件; |
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4、开店主体公司的海外银行开户证明或银行对账单 |
1.海外银行账户开户证明或银行对账单,需要银行出具(文件中可核实到银行名称),公司自行出具的文件不认可; |
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5、35类商标注册证书 |
1.卖场品牌发源地的35类商标注册证书原件/原件扫描件,需是已经注册成功的商标,TM或受理阶段的商标不符合入驻要求; |
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6、卖场特殊资质 |
卖场品牌35类商标持有人需满足线下实体门店20家及以上,需提供门店列表、门店地址与电话且提供的门店地址和电话可通过网上查询到相关信息。
若线下实体门店数量不足20家,需满足以下任意两项要求: 1)卖场品牌35类商标持有人是海外上市公司,需提供上市国家、交易所名称、证券交易代码; 2)卖场品牌35类商标持有人所在的公司主体依法成立10年及以上; 3)卖场品牌35类商标持有人线下实体门店5家及以上,需提供门店列表、门店地址与电话且提供的门店地址和电话可通过网上查询到相关信息。
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7、商品品牌发源地商标注册证书 |
1. 商品品牌发源地的商标注册证书或商标注册申请受理函件原件/原件扫描件或品牌发源地商标官网截图,其中提供商标注册申请受理函件的需补充提供非R标情况说明; |
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8、商品品牌授权证明 |
1.需提交商品品牌持有人-卖场35类商标持有人(即开店主体公司)的4级以内完整授权或进货链路凭证; |
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行业卖场旗舰店 |
1、开店主体公司登记注册文件 |
1.公司登记注册文件,包括但不仅限于商事业登记证/经营许可证/营业执照/公司注册证; |
2、开店主体公司的授权代表人声明书 |
1.授权代表人声明书请按照模板填写提交,点此下载模板; |
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3、开店主体公司的授权代表人身份证件 |
1.需提交授权代表人声明书中被授权人身份证件扫描件; |
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4、开店主体公司的海外银行开户证明或银行对账单 |
1.海外银行账户开户证明或银行对账单,需要银行出具(文件中可核实到银行名称),公司自行出具的文件不认可; |
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5、35类商标注册证书 |
1.行业卖场品牌发源地的商标注册证书或商标注册申请受理函件原件扫描件,其中提供商标注册申请受理函件的需补充提供非R标情况说明。 |
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6、行业卖场特殊资质 |
行业卖场品牌35类商标持有人需满足以下任意一项要求: 1)行业卖场品牌35类商标持有人线下实体门店5家及以上,需提供门店列表、门店地址与电话且提供的门店地址与电话且提供的门店地址和电话可通过网上查询到相关信息。该情况下不限制品牌35类商标为R标或TM标;
2)若行业卖场品牌35类商标持有人线下实体门店数量不足5家,在提供门店信息基础上,要求行业卖场品牌35类商标需为R标,注册成功时间满足2年及以上,且近1年内无商标转让等情况。 |
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7、商品品牌发源地商标注册证书 |
1. 商品品牌发源地的商标注册证书或商标注册申请受理函件原件/原件扫描件或品牌发源地商标官网截图,其中提供商标注册申请受理函件的需补充提供非R标情况说明。; |
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8、商品品牌授权证明 |
1.店铺主营行业经营的品牌需提供以商标权人为源头的四级内完整授权或进货凭证,若主营行业为美妆行业、保健行业、母婴行业下的奶粉/辅食/营养品/零食、孕产妇奶粉、孕产妇营养品、月子营养类目需提供以商标权人为源头的二级内完整授权或进货凭证;特殊配方奶粉类目暂不接受行业卖场入驻; 2. 店铺非主营行业经营的品牌需提供商标权人出具的一级授权或一级进货凭证;
3.若提交完整授权链路,关于授权书的具体要求为: |
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专卖店 |
1、开店主体公司登记注册文件 |
1.公司登记注册文件,包括但不仅限于商事业登记证/经营许可证/营业执照/公司注册证; |
2、开店主体公司的授权代表人声明书 |
1.授权代表人声明书请按照模板填写提交,点此下载模板; |
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3、开店主体公司的授权代表人身份证件 |
1.需提交授权代表人声明书中被授权人身份证件扫描件; |
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4、开店主体公司的海外银行开户证明或银行对账单 |
1.海外银行账户开户证明或银行对账单,需要银行出具(文件中可核实到银行名称),公司自行出具的文件不认可; |
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5、品牌发源地商标注册证书 |
1. 品牌发源地的商标注册证书或商标注册申请受理函件原件/原件扫描件,其中提供商标注册申请受理函件的需补充提供非R标情况说明。; |
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6、品牌授权证明 |
1.需提交商标持有人出具给开店主体公司的开店授权书,点此下载模板; |
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专营店 |
1、开店主体公司登记注册文件 |
1.公司登记注册文件,包括但不仅限于商事业登记证/经营许可证/营业执照/公司注册证; |
2、开店主体公司的授权代表人声明书 |
1.授权代表人声明书请按照模板填写提交,点此下载模板; |
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3、开店主体公司的授权代表人身份证件 |
1.需提交授权代表人声明书中被授权人身份证件扫描件; |
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4、开店主体公司的海外银行开户证明或银行对账单 |
1.海外银行账户开户证明或银行对账单,需要银行出具(文件中可核实到银行名称),公司自行出具的文件不认可; |
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5、品牌发源地商标注册证书 |
1. 品牌发源地的商标注册证书或商标注册申请受理函件原件/原件扫描件或品牌发源地商标官网截图,其中提供商标注册申请受理函件的需补充提供非R标情况说明。; |
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6、品牌授权证明 |
1、各类目专营店的品牌资质具体要求请查看《天猫国际商家资质标准Tmall Global Merchant Qualification Standards》的第二部分内容。 注意:专营店授权链路级数要求详见《天猫国际商家资质标准》中各个类目品牌资质要求。 |
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银河专营店 |
银河专营店相关要求参照专营店 |
二、入驻后品牌新增或类目添加
天猫国际卖场型旗舰店、行业卖场旗舰店和专营店新增品牌或新增类目时,需要进行自荐。自荐需提供品牌入驻平台所需的基础资质,包括但不限于海外商标证、品牌授权等。
Detailed Rules for Qualification of Tmall Global Merchants in Operation
This regulation was last modified and published in February 7,2021 and scheduled to take effect on February 18, 2021.
I. Detailed rules for Tmall Global joining qualification
Store type |
Qualification |
Requirements |
Brand flagship store |
Registration documents of the main company of the store |
1. Registration documents of the company include but are not limited to the business/institution registration certificate, business license, business certificate, and certificate of incorporation; 2. If any company registration document contains a validity period, confirm that the document is valid; 3. The company name in the company registration documents shall be consistent with the name of the main company of the store; 4. If the company information (including but not limited to the company name and address) changes, submit a change document; 5. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store. |
Statement of the authorized representative of the main company of the store |
1. The authorized representative's statement shall be filled in according to the template and submitted. Click to download the template; 2. The authorized representative's statement shall be signed by the CEO or Director of the Board of the main company of the store, together with the printed name and position of the signatory; 3. If the authorized representative and the signatory are the same, a Director's certificate or the company's equity certificate issued by the government agency shall be supplemented. For Hong Kong companies, the corporate establishment certificate or annual review document may be provided as an alternative; 4. In the authorized representative's statement, the validity period shall be filled in the form of month/day/year, and the end time shall be later than the end of the current natural year. (For merchants who become registered during the renewal season, the end time of the validity period shall be later than the end of the next natural year.) |
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Identity document of the authorized representative of the main company of the store |
1. A scanned copy of the identity document of the authorized person in the authorized representative's statement shall be submitted; 2. Identity documents include but are not limited to ID card, passport, and driver's license; 3. If any identity document contains a validity period, confirm that the document is valid; 4. This document shall be signed, and the signed name shall be consistent with the name on the document. |
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Overseas bank account opening certificate or bank statement of the main company of the store |
1. The overseas bank account opening certificate or bank statement shall be issued by the bank (the name of which can be verified in the document). Documents issued by the company itself will not be recognized; 2. The document shall clearly state the name and bank account information of the main company of the store; 3. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store. |
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Trademark registration certificate from the brand's birthplace |
1. A scanned copy of the original Trademark Registration Certificate or acceptance letter of the Trademark Registration Application from the place of origin shall be provided for each brand. If the acceptance letter of the Trademark Registration Application is provided, additional information on the non-registered trademark is required. 2. The trademark registration class shall correspond to the goods to be operated (for example, if the store operates cosmetics, the trademark registration class shall be 3); 3. The trademark registration certificate shall be valid; 4. If the trademark changes (including but not limited to the change of the registrant, extension of the validity period of the trademark, and change of the address of the registrant), submit a change certificate issued by the Trademark Office; 5. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store. |
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Monopolizing authorization issued by the trademark holder (required if the main company of the store is not the trademark holder) |
1. When the main company of the store is not the trademark holder, a monopolizing authorization for store opening issued by the trademark holder shall be submitted. If the main company of the store and the trademark holder are the same (the name is the same), such an authorization is not needed; 2. The monopolizing authorization for store opening shall be filled in according to the template (two pages in total) and submitted. Click to download the template; 3. The CEO or Director of the Board of the trademark holder shall sign on the first page of the monopolizing authorization for store opening, along with the printed name and position of the signatory (if the document is signed by a person other than the CEO or Director, an authorization letter for signing or internal decision letter of the company shall be submitted as evidence that the signatory has the right to sign relevant documents). If the trademark holder is an individual, a scanned copy of a valid identity document (passport/ID card/driver's license) signed by the individual shall be supplemented. The second page shall be signed by the main company of the store and by the authorized representative; 4. In the monopolizing authorization for store opening, the validity period shall be filled in the form of month/day/year, and the end time shall be later than the end of the current natural year. (For merchants who become registered during the renewal season, the end time of the validity period shall be later than the end of the next natural year.) |
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Marketplace flagship store |
Registration documents of the main company of the store |
1. Registration documents of the company include but are not limited to the business/institution registration certificate, business license, business certificate, and certificate of incorporation; 2. If any company registration document contains a validity period, confirm that the document is valid; 3. The company name in the company registration documents shall be consistent with the name of the main company of the store; 4. If the company information (including but not limited to the company name and address) changes, submit a change document; 5. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store. |
Statement of the authorized representative of the main company of the store |
1. The authorized representative's statement shall be filled in according to the template and submitted. Click to download the template; 2. The authorized representative's statement shall be signed by the CEO or Director of the Board of the main company of the store, together with the printed name and position of the signatory; 3. If the authorized representative and the signatory are the same, a Director's certificate or the company's equity certificate issued by the government agency shall be supplemented. For Hong Kong companies, the corporate establishment certificate or annual review document may be provided as an alternative; 4. In the authorized representative's statement, the validity period shall be filled in the form of month/day/year, and the end time shall be later than the end of the current natural year. (For merchants who become registered during the renewal season, the end time of the validity period shall be later than the end of the next natural year.) |
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Identity document of the authorized representative of the main company of the store |
1. A scanned copy of the identity document of the authorized person in the authorized representative's statement shall be submitted; 2. Identity documents include but are not limited to ID card, passport, and driver's license; 3. If any identity document contains a validity period, confirm that the document is valid; 4. This document shall be signed, and the signed name shall be consistent with the name on the document. |
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Overseas bank account opening certificate or bank statement of the main company of the store |
1. The overseas bank account opening certificate or bank statement shall be issued by the bank (the name of which can be verified in the document). Documents issued by the company itself will not be recognized; 2. The document shall clearly state the name and bank account information of the main company of the store; 3. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store. |
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Trademark registration certificate of class 35 |
1. An original/scanned copy of the class-35 trademark registration certificate from the birthplace of the marketplace brand shall be submitted. The trademark shall be successfully registered. TM or trademark that is being processed does not meet the requirements for store registration; 2. The trademark registration certificate shall be valid; 3. If the trademark changes (including but not limited to the change of the registrant, extension of the validity period of the trademark, and change of the address of the registrant), submit a change certificate issued by the Trademark Office; 4. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store. |
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Special qualification of a marketplace |
If the class-35 trademark holder has 20 or more physical stores under the marketplace brand, the store list, addresses, and phone numbers shall be provided. The addresses and phone numbers shall be available online. If the trademark holder has less than 20 physical stores, any two of the following requirements shall be met:
(1) If the class-35 trademark holder of the marketplace brand is an overseas listed company, the name of the listed country, name of the exchange, and securities trading code shall be provided; |
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Trademark registration certificate from the commodity brand's birthplace |
1. An original or scanned copy of the Trademark Registration Certificate or acceptance letter of the Trademark Registration Application from the place of origin or a screenshot of the official website of the trademark in the place of origin shall be provided for each brand. If the acceptance letter of the Trademark Registration Application is provided, additional information on the non-registered trademark is required. 2. The trademark registration class shall correspond to the goods to be operated (for example, if the store operates cosmetics, the trademark registration class shall be 3); 3. The trademark registration certificate shall be valid; 4. If the trademark changes (including but not limited to the change of the registrant, extension of the validity period of the trademark, and change of the address of the registrant), submit a change certificate issued by the Trademark Office; 5. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store. |
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Authorization certificate of the commodity brand |
1. A full authorization link or stock link certificate shall be provided within four levels of the commodity brand holder, class-35 trademark holder(namely, the store's main company); 2. If a full authorization link is provided, the requirements for the authorization include: (1) The CEO or Director of the Board of the authorizing company shall sign the authorization, along with the printed name and position of the signatory (if the document is signed by a person other than the CEO or Director, an authorization letter for signing or internal decision letter of the company shall be submitted as evidence that the signatory has the right to sign relevant documents). If the authorizing party is an individual, a scanned copy of a valid identity document (passport/ID card/driver's license) signed by the individual shall be supplemented; (2) The authorization shall be valid; (3) Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store. 3. If a full stock link certificate is provided, the requirements for the stock certificate include: (1) The stock certificate shall be officially issued, or be a formal cooperation contract with the supplier (personal purchase documents such as a receipt from a supermarket are deemed invalid); (2) The stock time shall be within six months (for example, if the stock certificate is submitted on October 23, 2018, the stock time shall be later than April 23, 2018); (3) The stock certificate shall clearly display details such as the stock company, supply company, brand name, name or model of the stocked commodity, stock quantity, and stock time; (4) Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store. |
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Industrial marketplace flagship store |
Registration documents of the main company of the store |
1. Registration documents of the company include but are not limited to the business/institution registration certificate, business license, business certificate, and certificate of incorporation; 2. If any company registration document contains a validity period, confirm that the document is valid; 3. The company name in the company registration documents shall be consistent with the name of the main company of the store; 4. If the company information (including but not limited to the company name and address) changes, submit a change document; 5. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store. |
Statement of the authorized representative of the main company of the store |
1. The authorized representative's statement shall be filled in according to the template and submitted. Click to download the template; 2. The authorized representative's statement shall be signed by the CEO or Director of the Board of the main company of the store, together with the printed name and position of the signatory; 3. If the authorized representative and the signatory are the same, a Director's certificate or the company's equity certificate issued by the government agency shall be supplemented. For Hong Kong companies, the corporate establishment certificate or annual review document may be provided as an alternative; 4. In the authorized representative's statement, the validity period shall be filled in the form of month/day/year, and the end time shall be later than the end of the current natural year. (For merchants who become registered during the renewal season, the end time of the validity period shall be later than the end of the next natural year.) |
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Identity document of the authorized representative of the main company of the store |
1. A scanned copy of the identity document of the authorized person in the authorized representative's statement shall be submitted; 2. Identity documents include but are not limited to ID card, passport, and driver's license; 3. If any identity document contains a validity period, confirm that the document is valid; 4. This document shall be signed, and the signed name shall be consistent with the name on the document. |
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Overseas bank account opening certificate or bank statement of the main company of the store |
1. The overseas bank account opening certificate or bank statement shall be issued by the bank (the name of which can be verified in the document). Documents issued by the company itself will not be recognized; 2. The document shall clearly state the name and bank account information of the main company of the store; 3. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store. |
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Trademark registration certificate of class 35 |
1. A scanned copy of the original Trademark Registration Certificate or acceptance letter of the Trademark Registration Application from the place of origin shall be provided for each brand in the industrial marketplace. If the acceptance letter of the Trademark Registration Application is provided, additional information on the non-registered trademark is required. 2. The trademark registration certificate shall be valid; 3. If the trademark changes (including but not limited to the change of the registrant, extension of the validity period of the trademark, and change of the address of the registrant), submit a change certificate issued by the Trademark Office; 4. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store. |
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Special qualification of an industrial marketplace |
The class-35 trademark holder of an industrial marketplace brand shall meet any of the following requirements: (1) If the class-35 trademark holder has 5 or more physical stores under the industrial marketplace brand, the store list, addresses, and phone numbers shall be provided. The addresses and phone numbers shall be available online. In this case, the class-35 trademark of the brand does not have to bear an R or TM symbol. (2) If the class-35 trademark holder has less than five physical stores under the industrial marketplace brand, the store information shall be provided, and the class-35 trademark must bear an R symbol, have been successfully registered for 2 years or longer, and was not transferred within the last year. |
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Trademark registration certificate from the commodity brand's birthplace |
1. An original or scanned copy of the Trademark Registration Certificate or acceptance letter of the Trademark Registration Application from the place of origin or a screenshot of the official website of the trademark in the place of origin shall be provided for each commodity brand. If the acceptance letter of the Trademark Registration Application is provided, additional information on the non-registered trademark is required. 2. The trademark registration class shall correspond to the goods to be operated (for example, if the store operates cosmetics, the trademark registration class shall be 3); 3. The trademark registration certificate shall be valid; 4. If the trademark changes (including but not limited to the change of the registrant, extension of the validity period of the trademark, and change of the address of the registrant), submit a change certificate issued by the Trademark Office; 5. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store. |
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Authorization certificate of the commodity brand |
1. For brands in the main industries operated by the store, the store needs to provide the complete authorization or purchase invoices from the trademark owner within four tiers. If products sold by the store fall under the categories of Beauty, Health Care, or the sub-categories of Maternal and Infant Supplies, including Milk Powder/Food Supplements/Nutritional Products/Snacks, Maternal Milk Powder, Maternal Nutritional Products, or Postpartum Nutritional Products, the store needs to provide the complete purchase invoices from the trademark owner within two tiers. The category of Special Formula Milk Powder is not allowed in the industrial marketplace. 2. For a brand of a non-main industry operated by the store, the store shall provide the tier-1 authorization or purchase invoices from the trademark owner. 3. If a full authorization link is provided, the requirements for the authorization include: (1) The CEO or Director of the Board of the authorizing company shall sign the authorization, along with the printed name and position of the signatory (if the document is signed by a person other than the CEO or Director, an authorization letter for signing or internal decision letter of the company shall be submitted as evidence that the signatory has the right to sign relevant documents). If the authorizing party is an individual, a scanned copy of a valid identity document (passport/ID card/driver's license) signed by the individual shall be supplemented; (2) The authorization shall be valid;
(3) Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store. |
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Exclusive store |
Registration documents of the main company of the store |
1. Registration documents of the company include but are not limited to the business/institution registration certificate, business license, business certificate, and certificate of incorporation; 2. If any company registration document contains a validity period, confirm that the document is valid; 3. The company name in the company registration documents shall be consistent with the name of the main company of the store; 4. If the company information (including but not limited to the company name and address) changes, submit a change document; 5. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store. |
Statement of the authorized representative of the main company of the store |
1. The authorized representative's statement shall be filled in according to the template and submitted. Click to download the template; 2. The authorized representative's statement shall be signed by the CEO or Director of the Board of the main company of the store, together with the printed name and position of the signatory; 3. If the authorized representative and the signatory are the same, a Director's certificate or the company's equity certificate issued by the government agency shall be supplemented. For Hong Kong companies, the corporate establishment certificate or annual review document may be provided as an alternative; 4. In the authorized representative's statement, the validity period shall be filled in the form of month/day/year, and the end time shall be later than the end of the current natural year. (For merchants who become registered during the renewal season, the end time of the validity period shall be later than the end of the next natural year.) |
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Identity document of the authorized representative of the main company of the store |
1. A scanned copy of the identity document of the authorized person in the authorized representative's statement shall be submitted; 2. Identity documents include but are not limited to ID card, passport, and driver's license; 3. If any identity document contains a validity period, confirm that the document is valid; 4. This document shall be signed, and the signed name shall be consistent with the name on the document. |
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Overseas bank account opening certificate or bank statement of the main company of the store |
1. The overseas bank account opening certificate or bank statement shall be issued by the bank (the name of which can be verified in the document). Documents issued by the company itself will not be recognized; 2. The document shall clearly state the name and bank account information of the main company of the store; 3. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store. |
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Trademark registration certificate from the brand's birthplace |
1. An original or scanned copy of the Trademark Registration Certificate or acceptance letter of the Trademark Registration Application from the place of origin shall be provided for each brand. If the acceptance letter of the Trademark Registration Application is provided, additional information on the non-registered trademark is required. 2. The trademark registration class shall correspond to the goods to be operated (for example, if the store operates cosmetics, the trademark registration class shall be 3); 3. The trademark registration certificate shall be valid; 4. If the trademark changes (including but not limited to the change of the registrant, extension of the validity period of the trademark, and change of the address of the registrant), submit a change certificate issued by the Trademark Office; 5. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store. |
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Certificate of brand authorization |
1. The authorization for store opening issued by the trademark holder to the main company of the store shall be provided; 2. The CEO or Director of the Board of the trademark holder shall sign the authorization for store opening, along with the printed name and position of the signatory (if the document is signed by a person other than the CEO or Director, an authorization letter for signing or internal decision letter of the company shall be submitted as evidence that the signatory has the right to sign relevant documents). If the trademark holder is an individual, a scanned copy of a valid identity document (passport/ID card/driver's license) signed by the individual shall be supplemented; 3. In the authorization for store opening, the validity period shall be filled in the form of month/day/year, and the end time shall be later than the end of the current natural year. (For merchants who become registered during the renewal season, the end time of the validity period shall be later than the end of the next natural year); 4. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store. |
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Specialty store |
Registration documents of the main company of the store |
1. Registration documents of the company include but are not limited to the business/institution registration certificate, business license, business certificate, and certificate of incorporation; 2. If any company registration document contains a validity period, confirm that the document is valid; 3. The company name in the company registration documents shall be consistent with the name of the main company of the store; 4. If the company information (including but not limited to the company name and address) changes, submit a change document; 5. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store. |
Statement of the authorized representative of the main company of the store |
1. The authorized representative's statement shall be filled in according to the template and submitted. Click to download the template; 2. The authorized representative's statement shall be signed by the CEO or Director of the Board of the main company of the store, together with the printed name and position of the signatory; 3. If the authorized representative and the signatory are the same, a Director's certificate or the company's equity certificate issued by the government agency shall be supplemented. For Hong Kong companies, the corporate establishment certificate or annual review document may be provided as an alternative; 4. In the authorized representative's statement, the validity period shall be filled in the form of month/day/year, and the end time shall be later than the end of the current natural year. (For merchants who become registered during the renewal season, the end time of the validity period shall be later than the end of the next natural year.) |
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Identity document of the authorized representative of the main company of the store |
1. A scanned copy of the identity document of the authorized person in the authorized representative's statement shall be submitted; 2. Identity documents include but are not limited to ID card, passport, and driver's license; 3. If any identity document contains a validity period, confirm that the document is valid; 4. This document shall be signed, and the signed name shall be consistent with the name on the document. |
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Overseas bank account opening certificate or bank statement of the main company of the store |
1. The overseas bank account opening certificate or bank statement shall be issued by the bank (the name of which can be verified in the document). Documents issued by the company itself will not be recognized; 2. The document shall clearly state the name and bank account information of the main company of the store; 3. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store. |
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Trademark registration certificate from the brand's birthplace |
1. An original or scanned copy of the Trademark Registration Certificate or acceptance letter of the Trademark Registration Application from the place of origin or a screenshot of the official website of the trademark in the place of origin shall be provided for each brand. If the acceptance letter of the Trademark Registration Application is provided, additional information on the non-registered trademark is required. 2. The trademark registration class shall correspond to the goods to be operated (for example, if the store operates cosmetics, the trademark registration class shall be 3); 3. The trademark registration certificate shall be valid; 4. If the trademark changes (including but not limited to the change of the registrant, extension of the validity period of the trademark, and change of the address of the registrant), submit a change certificate issued by the Trademark Office; 5. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store. |
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Certificate of brand authorization |
1. For the specific requirements of brand qualification for franchise stores in each category, see Part 2 of the Tmall Global Merchant Qualification Standards. 2. The CEO or Director of the Board of the company shall sign the brand authorization, along with the name and position of the signatory printed or in regular script. If the document is signed by a person other than the CEO or Director, an authorization letter for signing or internal decision letter of the company shall be supplemented as evidence that the signatory has the right to sign relevant documents. If the trademark holder is an individual, a scanned copy of a valid identity document (passport/ID card/driver's license) signed by the individual shall be supplemented; 3. The brand authorization shall be valid; 4. An example of the full authorization link of four levels is as follows: Brand side (trademark registrant) → Agent A → Agent B → Agent C → Main company of the store. The authorization link of a specialty store shall include four levels or fewer; 5. Non-Chinese/English documents must be submitted along with a Chinese/English version. The translation must be signed by the authorized representative of the main company of the store. Note: For more information about the instructions on the level of specialty store authorization link, see the qualification requirements for brands under various categories in Tmall Global Merchant Qualification Standards. |
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Galaxy Franchise Store |
Refer to related Specialty Stores for the requirements of Galaxy Franchise Store |
II. Addition of brands or categories after joining
Self-recommendation is required for application for the addition of brands or categories in marketplace flagship stores, industrial marketplace flagship stores, and specialty stores on Tmall Global. For self-recommendation, the required materials concerning basic qualifications for joining must be provided, which include but are not limited to overseas trademark registration certificate and authorization certificate of the commodity brand.
IN CASE OF ANY INCONSISTENCY BETWEEN THE TWO LANGUAGE VERSIONS, THE CHINESE VERSION SHALL PREVAIL.
如中英文版本间存在任何歧义的,以中文版为准。